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Aloha Airlines was founded by in 1946 by Rudy Tongg. In those days, it was called Trans-Pacific Airways. Tongg believed that the Hawaiian people needed an employer that treated all races equally. In that vein, Tongg formeed Trans-Pacific Airways and gave local people a chance. The Hawaiian people began to say that TPA stood for The People’s Airline.
Started as a charter carrier, TPA struggled financially. It fought against competition from the well-established Inter-Island Airlines. If you don't recognize that name, don't worry...In 1951, Inter-Island became Hawaiian Airlines. TPA was by this time known as Aloha Airlines. It grew along with the Hawaiian economy, and the American appetite to travel to the beautiful islands in the South Sea.
Picking up local mail and cargo route rights didn't hurt the
profitability of little Aloha, either.
Throughout the 60s, 70s and 80s Aloha really thrived. In 1983, Aloha joined the ranks of the big carriers and introduced a loyalty program called AlohaPass, which continues to this day with great benefits.
But the intra-island routes were just the first step. Aloha had an eye to expand to the US mainland. Aloha’s first transpacific flight to the West Coast on February 14, 2000, linked Hawaii with Oakland in the San Francisco Bay Area. Within a year, Aloha added service to Las Vegas and Orange County in Southern California.
Aloha Airlines is currently one of Hawaii's largest employers, with almost 4,000 people on the payroll.
Aloha flies about 4.2 million people per year from the following destinations: Hilo, Hawaii, Honolulu, Oahu, Kahului, Maui, Kona, Hawaii, Lihue, Kauai, Las Vegas, Nevada, Oakland, California, Orange County, California, Reno, Nevada, Sacramento, California, San Diego, California
Aloha Airlines operates their website at www.alohaairlines.com. The site is very well designed, even pinging visitors to deliver a custom version of the site per the browser and access speed of the user. Aloha smartly uses subtle colors and graphics to evoke the Hawaiian feel, and the travelsites team bets that aspirational travelers are affected by this marketing. The Aloha booking engine is embedded into the left side of each page for easy access by consumers. The Travelsites verdict? The unique inter-island feel of Aloha's people and culture translates to the website. We give it two thumbs up and a hang-loose.
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