Thrifty has been more of a franchise player, where local entrepreneurs open branches of the Thrifty brand in their home markets. Lately, however Thrifty has been shifting to operating more company-owned stores by acquiring franchisee locations in key markets. In fact 2003 saw Thrifty made several acquisitions of franchised operations and converting them to company-owned locations. Currently through corporately-owned and franchised stores, the company operates more than 1,100 locations in 64 countries. Thrifty is one of the most widely recognized brands in the travel industry which caters to cost-conscious business and leisure travelers. Thrifty operates in every major airport market in the US and Canada.

The Thrifty.com website has long been a staple in the company's plan for success. In 2001, the site was totally revamped. The major improvements were: An enhanced booking path The ability to select optional equipment such as ski racks, cell phones and child safety seats, among other options Calculation of estimated total charges (including local taxes, surcharges and airport fees); The option to book one-way rentals (where available) E-mail confirmation of the completed transaction Driving directions and printable maps from Mapquest Multi-lingual site -- The ability to view Thrifty.com in English or French Personalized service for Blue Chip Express Rental ProgramŽ members.
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