They recruited customers buy giving away stock in their company. It was something that had never been done before, and it certainly created excitement and usage. Millions of people signed up for the email list and Travelzoo came out of the blocks with a bang.

Currently, Travelzoo bills itself as the #1 independent source of travel information on the Internet. They're best known for their wildly successful Top Twenty email list. This email is published each Wednesday. Through a stringent deal process, the Travelzoo team chooses only the best deals for their customers and sends this information out. Almost 8 million people wait for the ping of their email to see what the folks at Travelzoo has gleaned from a list of over 300 participating advertisers.

The folks at the zoo are not just one-trick email ponies, however. They've recently launched a service called SuperSearch as well. SuperSearch is an entrant in the metasearch area. It's very similar to SmarterTravel's Booking Buddy product. Advertisers contract with Travelzoo to find qualified leads. After a customer inputs origin and destination cities for an air trip, the SuperSearch site shows sites that serve that itinerary. Once the customer clicks on the ads, he can then see the prices offered by that company. Because these customers are very qualified and know what they want, they convert well, and the advertisers seem to be pleased.

The www.travelzoo.com site is a relatively simple affair, and perhaps that's why it works so well. Customers trust it, and advertisers continue to come back. Give it a shot by clicking here.

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